Using cell phones to identify physical browsing patterns.

TechCrunch: Path Intelligence Monitors Foot Traffic in Retail Stores By Pinging People’s Phones

I think the title of the article is just a tad inaccurate.  It sounds like the Path Intelligence system listens for the pings that already occur.  It doesn’t actually ping them itself.   It would be very interesting to see how the data is graphed.

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